When one is task oriented and working to deadlines,
the work becomes scripted and static.

Sure there are moments that shine,

but they're in the initial spark of the idea
or reserved for the intro or concluding paragraph.

Never in the middle, in the meat of the piece.

When one is free to write for writing sake, 
the work becomes invisible
         or even ceases to exist.

When creativity has no bounds

it often flies away.